Report: State of Content Outsourcing

State of Content Ops & Outsourcing report 2021

Discover how businesses of different shapes and sizes manage their content operations and outsource content writing.

What will you take away from this report?

To outsource or not to outsource content writing?

There are three main ways to create content: producing it entirely in-house, outsourcing its creation to the max, and choosing a hybrid approach, using a mix of internal and external creative forces. Is there a winner here?

To outsource or not to outsource content writing?

There are three main ways to create content: producing it entirely in-house, outsourcing its creation to the max, and choosing a hybrid approach, using a mix of internal and external creative forces. Is there a winner here?

To outsource or not to outsource content writing?

There are three main ways to create content: producing it entirely in-house, outsourcing its creation to the max, and choosing a hybrid approach, using a mix of internal and external creative forces. Is there a winner here?

To outsource or not to outsource content writing?

There are three main ways to create content: producing it entirely in-house, outsourcing its creation to the max, and choosing a hybrid approach, using a mix of internal and external creative forces. Is there a winner here?

Get inspired by seasoned marketing experts

Maximilian Hoppe

Customer Success Manager, Content Bird

I think there are many people out there who don’t outsource their content production, because they fear sharing responsibilities. But let’s face it, you can’t do everything yourself. You can’t be a video producer, a copywriter and a content strategist in one person.

Maximilian Hoppe

Customer Success Manager, Content Bird

I think there are many people out there who don’t outsource their content production, because they fear sharing responsibilities. But let’s face it, you can’t do everything yourself. You can’t be a video producer, a copywriter and a content strategist in one person.

Maximilian Hoppe

Customer Success Manager, Content Bird

I think there are many people out there who don’t outsource their content production, because they fear sharing responsibilities. But let’s face it, you can’t do everything yourself. You can’t be a video producer, a copywriter and a content strategist in one person.

I want my copy of the State of Content Ops & Outsourcing report 2021

I want my copy of the State of Content Ops & Outsourcing report 2021

The Service

How can Semrush Content Marketplace help with my content needs?
Semrush Content Marketplace is a self-serve platform that connects you with handpicked content providers.
We have partnered with leading content companies to create a pool of diverse creative content talent ready to scale your content projects.

Content SEO

Is the content SEO optimized?
The content produced is SEO optimized and designed to rank based on the target keywords provided in brief.
Can the writer find relevant keywords?
The writer may use synonyms of the primary keyword for which the text is written.
Does the writer do keyword and SEO research from scratch?
The writer will optimize the content based on the keywords provided to them in brief. SEO and Keyword research on demand is currently out of content production scope. The Semrush Keyword research tool can help you find the right keywords, phrase, matches/long-tails.

Content Quality

Will the content be 100% original?
Absolutely! All content is 100% plagiarism-free and written per your brief specifications.
Where can I see examples of your work?
To check how the content is structured and what you might expect, HERE are some content examples corresponding to each content type.

Content Copyrights

Do I own the rights and can I white-label the content?
Sure you can! Once you complete an order, you can resell, publish, and distribute the content across various media channels, all under your company name. Please visit this page for details.
Tell me more about the licensing of the image included with the article.
The images provided with every article order are royalty-free. That means you can use this image without the need to attribute the source.

Supported Languages

How can Semrush Content Marketplace help with my content needs?
Semrush Content Marketplace is a self-serve platform that connects you with handpicked content providers.
We have partnered with leading content companies to create a pool of diverse creative content talent ready to scale your content projects.

Promos

Can I test your service and get free content?
We offer a free Premium Subscription trial for 14 days. Generally, we don't offer content for free, however, from time to time we may run special promos. Check our website for more info.

I want my copy of the State of Content Ops & Outsourcing report 2021